Lotfi leads a real estate investment firm that pursues urban infill opportunities in the Mixed-Use sector by leveraging its accredited individual and institutional investor relationships. Activities range from implementing customized investment and management strategies on existing assets to partnering on development projects in the top four MSAs along the West Coast.

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Grounded in a research-driven investment philosophy and supported by proprietary technology platforms, Lotfi identifies assets with potential for repositioning, entitlement optimization, or redevelopment. By combining market insights, machine learning-based acquisition signals, and vertically integrated execution, the platform creates a feedback loop that continually refines its strategies and strengthens its edge.